The process, stated in advance.

The audit is a written document. It covers four things: what your brand currently communicates across every surface we can find, where those surfaces contradict each other, how your direct competitors position themselves in the same category, and the specific gaps that are costing you consideration.

It closes with a recommendation on what the package should prioritize for your business rather than in general. You keep the document whether or not you continue.

The founder, directly, on every engagement. ACG Align does not subcontract strategy or identity work, and there is no account manager relaying your feedback to someone you have not met.

When an engagement needs a specialist we do not have in house, such as illustration or motion, we say so, propose someone, and bring them in with your approval at our cost.

You say so in the session where it is presented. Every phase ends with a review, and nothing is final until you approve it. If the strategy is wrong, we revise it before any design work begins, which is precisely why the phases run in this order.

If after reading the audit you conclude we are not the right fit, the engagement ends there, you pay nothing, and the audit stays yours.

A freelance designer usually starts at execution. You bring the brief, they produce the mark. That works well when your positioning is already settled and you trust it.

ACG Align starts at diagnosis. The audit and the strategy exist before anyone opens a design file, and the visual work is required to answer the strategy rather than the other way around. If you already have written positioning you believe in and you only need the visual system, hire a good freelancer. We will tell you that on the first call instead of selling you a package you do not need.

A full service agency sells strategy, identity, web, media, content, and production. That model suits companies with a budget large enough to keep all of it busy. For an SME it usually means your brand work is handled by whoever happens to be free that week.

ACG Align sells one thing. We do not build your website, run your advertising, or manage your social accounts, and we will refer you to people who do rather than pretend we are set up for it.

Four things, and none of them take long. Whatever brand material already exists, even if it is inconsistent or embarrassing. The names of three to five competitors you actually lose deals to. Commercial context at whatever level of detail you are comfortable sharing, because positioning that ignores margin is decoration.

And one decision maker who can attend four working sessions across the seven weeks and approve direction in the room. That last one matters more than the rest.

You receive every source file, the guidelines document, the templates, and a file inventory that says what each asset is for. The handoff includes a working session with the people on your team who will produce with the system.

After that you own it outright and you are not dependent on us to use it. If you want continuing support, a retainer becomes available once the package is complete.

Because a price behind a form is a filter that wastes both of us. If 3,500 MAD is outside what you can spend right now, you should be able to learn that in ten seconds rather than after a discovery call and two follow up emails.

There is a second reason. Publishing a price commits us to a defined scope, which is harder to do and better for you than quoting each engagement from scratch.

Because ACG Align is new and has no published case studies. The founding rate applies to our first ten engagements and it exists to buy proof rather than to signal value.

In exchange, founding clients agree to let us publish the finished work. When the tenth engagement is signed, the rate changes and this page changes with it.

Yes. The work is delivered in the language your business actually operates in. Strategy documents, messaging, and naming can be produced in French, English, or Moroccan Arabic, and in more than one where your market requires it.

Naming work includes a read on how a candidate name looks, sounds, and carries across all three, because a name that only works in one of them is a liability in this market.

Tell us at the first conversation. Seven weeks is the standard schedule and most of it is review time rather than production time, so there is some room when a launch date is fixed.

We will not compress the audit, and we will tell you plainly if a deadline is going to make the work worse. A brand built against the clock tends to need rebuilding.

After a completed package, yes. Never before one. The retainer covers template maintenance, quarterly brand check ins, and ad hoc design requests.

It is priced as a day rate equivalent rather than a flat monthly fee, so you pay for days used. A retainer before a brand exists is a subscription to improvisation.