Brand Strategy & Design Systems
Look and feel as as you are.
From positioning and visual identity to brand systems and strategy, we help businesses with the one thing they need to get where they want to be.
Make your brand impossible to ignore
ACG Align is a brand strategy and identity firm built for growing Moroccan businesses, helping founders and teams scale through strategic positioning and identity that matches their ambition.
Services
A suite of services built for your brand's most demanding needs, all in one package.
Brand Strategy
Where you stand, where you're going, and how you say it. The foundation the rest is built on.
- Brand Audit & Market Research
- Brand Positioning
- Brand Messaging
Verbal Identity
What you're called, what you say, and how it sounds. Your brand in language.
- Brand Naming
- Brand Narrative & Storytelling
- Brand Architecture
Visual Identity
How it looks, how it holds, and where it shows up. Your brand in form.
- Logo Design (primary + secondary)
- Typography System
- Color System
Design Systems
The rules, the templates, and the assets that keep it intact. Your brand in practice.
- Brand Guidelines
- Visual Assets (business card, slide deck template)
- Social Media Kit
Programs
Three stages. You only commit to the first.
The Audit
A full read of where the brand stands now. Visual consistency, message clarity, how you compare to the competition you're actually up against. You get the findings whether or not you continue.
The Package
Everything in the four categories above, built from what the audit found. Seven weeks from kickoff to handover.
The Retainer
Optional, and only after the package is done. Ongoing template work, quarterly check-ins, ad hoc design. Priced by the day, not by a number pulled from the air.
Benefits
What changes once the brand carries its own weight.
You stop explaining yourself.
The positioning does it before you open your mouth.
You look like the tier you're competing in.
Not the tier you started in.
Your team stops improvising.
Templates, rules, assets. Nobody invents a new version of the brand on a deadline.
One firm, one handover.
No stitching together a freelancer, a designer, and whoever built the website.
You read the audit before you commit. If the direction is wrong, the engagement ends there, you pay nothing, and the audit stays yours.
Approach
Four steps. Nothing gets designed before the decisions are made.
Audit
We look at everything the brand currently touches and find what's actually broken.
Strategy
Positioning, messaging, naming. The decisions get made before anything gets designed.
Design
Visual identity built from the strategy, not around it.
Handover
Guidelines, templates, and assets. Your team takes it from here.
Who this is for
Two lists, so you can rule us in or out before the first call.
We work with
- Moroccan businesses past the startup stage, with real revenue and real clients
- Founders who know the brand is behind the business
- Teams producing their own materials who need rules to work from
We're not the fit for
- Businesses that want a logo and nothing else
- Anyone looking for the cheapest option
- Pre-revenue ideas still deciding what they sell
Behind ACG Align
The brand strategy and design division of ACG, based in Casablanca.
Certified through McKinsey, BCG, Google, IBM, and Wharton.
ACG's slogan is Become the standard. That applies to how we work as much as what we build.
Questions
The things that come up before the first call.
01 What does the audit cover?
Visual consistency across everything the brand appears on, message clarity, and a comparison against the competitors you're actually losing to. You get the findings regardless of whether you continue.
02 How long does the full package take?
Seven weeks. Thirty-five working days from kickoff to handover, with four review sessions, one per phase.
03 Who actually does the work?
You work directly with us. Nothing gets handed to someone you've never spoken to.
04 What if the direction isn't right?
You say so at the review session for that phase. Nothing is final until you approve it, which is why the strategy is settled before any design work starts.
And if the audit tells you we're not the right fit, the engagement ends there, you pay nothing, and the audit stays yours.
05 How is this different from hiring a freelancer?
A freelancer gives you files. You get a system, plus the rules and templates that keep it intact after handover.
06 What do I need to provide?
Time for two or three conversations, access to your current materials, and one decision-maker who can approve direction.
Make your business soar
Start with the audit. You pay nothing until you have read it and approved the work that follows.