Tell us what your company is trying to become.

What to put in the first message

Four lines is plenty.

You do not need a brief. These four lines tell us more than a form would, and they let us come to the first call with something useful already prepared.

• What your company sells, and to whom
• The category you compete in, and two or three competitors you lose deals to
• What is not working: nobody understands the offer, you look smaller than you are, the brand no longer matches the business
• Whether a date is driving this, such as a launch, a raise, or a rebrand already underway

What happens next

Three steps, no funnel.

1. You writeWhatsApp or email, four lines. We reply within one working day.
2. A thirty minute callWe ask about the business and the category. If the package is wrong for you, we say so on this call and tell you what would be better.
3. The audit startsIf it is a fit, phase one begins within five working days. You pay nothing until you have read the audit and approved the work that follows.

Before you write

If any of these is true, do not write yet.

We would rather lose the enquiry than take an engagement that was never going to work. Each of these has a better answer than us, and we are happy to point you at it.

• You want a logo only, with nothing behind it. A good freelance designer will serve you better and cost less.
• You need finished work in under four weeks. The audit alone takes five working days and we will not shorten it.
• No single person can approve direction. Brand decisions made by committee arrive at the average, which is the opposite of a standard.
• You are pre revenue and still deciding what the business is. Positioning a business that has not settled yet is expensive guesswork.