Services
One package.
Four categories.
Twelve deliverables.
There is one way to work with ACG Align. It runs from diagnosis to handoff, because a mark drawn without positioning is a file, not a brand.
Each category below leads with what changes for your business, then lists exactly what you receive. The price is at the bottom of this page, and so are the things the package does not cover.
Brand Strategy
You stop guessing which customer you are for, and you get a written answer you can hand to anyone who touches your brand.
Brand Audit
A written assessment of what your brand communicates today, where its surfaces contradict each other, and which gaps are costing you consideration.
Market Research
Your category, your direct competitors, and how buyers in your market actually choose. Desk research plus interviews where your business warrants them.
Brand Positioning
The specific place your company occupies in the mind of your buyer, and the ground you concede on purpose so the rest holds.
Brand Messaging
The claims you make, the order you make them in, and the proof attached to each one. Written so your sales conversations and your marketing say the same thing.
Verbal Identity
Your company says the same thing in a sales call, a proposal, and a post, because someone wrote it down.
Brand Naming
Naming for the company, a product, or a sub-brand. Includes availability checks in Morocco and a read on how the name works across Arabic, French, and English.
Brand Narrative
The long form story: what you exist for, who you serve, and why this is the moment. The source text your website, deck, and profiles are cut from.
Brand Architecture
How your offers, products, and sub-brands relate to each other, and what each one is allowed to be called. The rule that stops your portfolio from sprawling.
Visual Identity
Your brand looks like one company across every surface, including the ones you did not design yourself.
Logo Design
A primary mark and a secondary mark, with the lockups, minimum sizes, and clear space rules you actually need in production.
Typography System
Typefaces, weights, and a type scale for headings, body, and interface, with licensing resolved before handoff so you are not exposed later.
Color System
Primary, secondary, and functional colors specified for screen, print, and signage, with contrast checked so your text stays readable.
Design Systems & Delivery
Your team produces on brand work without calling us, which is the entire point of the handoff.
Brand Guidelines
The document that governs everything above: rules, worked examples, and the reasoning behind each decision so future choices stay consistent.
Visual Assets
Business card, content templates, and a slide deck template, delivered as editable files in the tools your team already uses.
Handoff Docs
A file inventory saying what each asset is for, formats and licensing, and a working session with the people who will use the system.
(05) Price
Published, so you can decide before you call.
A price behind a form is a filter that wastes both of us. If this figure is outside what you can spend right now, you should learn that in ten seconds.
3,500MAD
The complete package. Founding rate, applied to our first ten engagements.
Nothing is due until you have read the audit and approved the work that follows.
Included
- Brand audit, written and yours to keep
- Market and competitor research
- Positioning and messaging
- Naming, narrative, and architecture
- Primary and secondary logo
- Typography and color systems
- Brand guidelines document
- Business card, content and deck templates
- Source files, licensing, and handoff session
Not included
- Printing and production
- Photography and video
- Website design and development
- Media buying and paid advertising
- Ongoing content production
- Social media management
When you need any of these, we will name the people in Casablanca who do them well. We do not take a referral fee for it.
Why the rate is this low, stated plainly.
ACG Align is new and has no published case studies. The founding rate buys proof rather than signaling value, and founding clients agree to let us publish the finished work. That is the trade, and it is written here rather than discovered later. When the tenth engagement is signed, this page changes.
(06) Retainer
Available afterwards. Never instead.
A retainer before a brand exists is a subscription to improvisation.
A retainer opens only once a package is complete. It covers three things: keeping your templates current as the business changes, a quarterly brand check in against the guidelines, and ad hoc design requests as they come up.
It is priced as a day rate equivalent rather than a flat monthly fee, so you pay for days used and nothing sits idle on an invoice. We agree scope and rate at handoff, when both sides know what the work actually takes.
The package ends with your team running the system. The retainer exists for the weeks they would rather not.
Become the standard
The package is the same for everyone. What it says about you is not.
Start with the audit. It is written, it is yours to keep, and you pay nothing until you have read it and approved the work that follows.